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| Ridi ArkTik 600 x 600 LED |
Being a short week due to the Easter Bank Holiday (which was
wet as usual – what drought!!!!) last week was pretty quiet and it gave me time
to hunt through the archive for some hotel pictures and product shots for the
new website. I like to put the most current work online but sometimes it’s
great to look back and pick out a few favourite shots from the past few years.
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| SKL Table Lamps |
As well as hunting through the archive (see the product shot
of the coloured glass table lamps) I
photographed a very sleek new 600 x 600 recessed LED based luminaire from Ridi
lighting in the studio. The brief was to photograph the product switched on to
show the effect of the advanced opal diffuser and central prismatic strip. The
secret to getting these shots right it to ensure the colour balance is correct
and to drag the shutter to allow some light to bleed through to show a lit
effect. When shooting in the studio with flash heads it’s the aperture of the
lens that adjusts the exposure as a general rule as studio flash heads fire at
around 800th second. But by using a slightly longer shutter speed
(in this instance 1/30th second) I can let some light from the
luminaire register in the opal diffuser. A standard shutter speed for studio
product photography would be 1/200th second but this shutter speed
makes the diffuser look almost unlit.
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| SKL Table Lamps |
We managed to get a lot of planning done as well last week
with Ani our office manager scheduling in all the work we have coming up over
the next few weeks. Things have picked up nicely and this week and next are
pretty flat out.
The new website and blog is working out really well for us
and it’s running faster since I deleted the rotating background shots and now
we have a static backdrop to the site. The stats for the new site look good to
and it’s rated at 75% for web optimisation as opposed to 40% for the old site
so the integral blog is definitely helping.
Our sister company Inverse Square Media is also picking up
well with a couple of new jobs to schedule in in the coming couple of weeks –
here’s a link to the site so please take a look if you get a minute www.inversesquaremedia.com
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